by Andrea, Editor The Word That Means Nothing “Manufacture” has no legal definition, no threshold and no auditor. So here...

by Andrea, Editor Beyond precision: the movements, materials and engineering behind the Rolex standard For the last four articles, this...

by Andrea, Editor Marketing speaks in adjectives. A movement speaks in evidence. Between the two sits a loupe, and the...

Relief, Apertures, Abrasion and Deposit by Andrea, Editor Part 3 closed on an uncomfortable admission: when guillochage à main is...

If surface finishing is the foundation of movement quality, decoration is its expression. The distinction between the two is precise:...

By andrea – Editor @lorologiese Every mechanical watch is a system of controlled friction. Power enters through the mainspring, travels...

By andrea – Editor @lorologiese A movement does not lie. Marketing does. This four-part series develops a practical framework for...

A watch with a story sells for more than the same watch without one. The Paul Newman Daytona ref. 6239...

A man walked into our workshop carrying a Rolex Daytona ref. 6239. He wanted to sell it. The watch ran...

Sainte-Croix, 1989 In 1989, François-Paul Journe left his one-man workshop in the Saint-Germain-des-Prés quarter of Paris and moved to Sainte-Croix,...